Apple has managed to keep the base price of its latest iPhones the same as the previous generation, but the iPhone 14 still starts at $799 and the 14 Plus model starts at $899. Meanwhile, the high-end 14 Pro model starts at $999 and the 14 Pro Max starts at his $1,099. At a time when inflation is weighing down consumers on all fronts, deals from carriers help make the latest iPhones more affordable.
According to Tom Forte, Senior Research Analyst at DA Davidson, wireless carriers that have built massive 5G infrastructures are also offering these steep discounts as they want their customers to upgrade to 5G-capable devices. There is a possibility that “They have invested billions of dollars in their own 5G network and are looking to profit from that investment,” Forte told CNN Business.
iPhones can use 5G networks starting with iPhone 12, released in 2020.
“But I think another reason they can do it is that the iPhone has historically held its value well,” he adds, noting that many offers include older iPhone models. includes trade-ins, discounts or giveaways on the latest devices. Many of these carriers sell used and refurbished iPhones.
Still, reading the fine print is important. These transactions are often in the form of contracts. This has been a common practice since mobile phones became popular. Forte said he would likely be held liable for “much more than the purchase price” of the new phone if he tried to cancel the service a month or two after taking advantage of some of these iPhone 14 promotions. said.
According to Julie Ask, vice president and principal analyst at Forrester, Apple and carriers are also taking advantage of the growing popularity of “buy now, pay later” plans among consumers in recent years. There is a possibility that As such, someone looking for the option to pay for his new iPhone over the long term may be particularly drawn to carrier deals that include discounts on devices and cell phone plans, even if the contract term is longer.
“Over time, consumer willingness and interest in paying has increased a little bit,” she told CNN Business. It’s the fine print I’m looking for,” she said.